LinkedIn Carousel Ad Specs: Complete Technical Guide 2024

LinkedIn Carousel Ads: Technical Specifications Guide 2024

Creating high-performing LinkedIn carousel ads requires precise attention to technical specifications. Having analyzed thousands of successful carousel ads, we've compiled this comprehensive guide to help you optimize your campaigns for maximum impact.

Essential Carousel Ad Specifications

Let's start with the fundamental specifications that form the backbone of any LinkedIn carousel ad:

Image Specifications

For landscape format:

Recommended size: 1920 x 1080 pixels
Minimum width: 1080 pixels
File types supported: PNG, JPG
Maximum file size: 5MB per image

For portrait format:

Recommended size: 1080 x 1350 pixels
Aspect ratio: 4:5
Minimum width: 1080 pixels
Best for mobile engagement

For square format:

Dimensions: 1080 x 1080 pixels
Aspect ratio: 1:1
Perfect for universal compatibility

Our LinkedIn carousel design guide provides deeper insights into choosing the right format for your campaign objectives.

Text Specifications

The text elements of your carousel ad are crucial for engagement:

Headlines

Maximum length: 45 characters
Recommended length: 30-40 characters
Must be unique for each card
No emoji support

Description Text

Maximum length: 255 characters
Recommended length: 150-200 characters
Can include emojis
Available for each carousel card

Introductory Text

Maximum length: 150 characters
Appears above the carousel
Sets context for the ad

Pro Tip: Use our free LinkedIn post generator to create perfectly formatted content that adheres to these specifications.

Campaign Structure Requirements

Understanding the structural limitations helps in planning effective campaigns:

Carousel Cards

Minimum cards: 2
Maximum cards: 10
Recommended: 5-7 cards
Each card can have unique destination URLs

Learn more about optimal card counts in our carousel performance guide.

Technical Requirements

File Requirements

Format: PNG, JPG
Color space: RGB
Resolution: 72 dpi minimum
Maximum file size: 5MB per image

Loading Speed Optimization

Recommended compression: 80%
Progressive loading enabled
Optimize for mobile first
Cache-friendly formats

Design Best Practices

Based on our analysis of top-performing ads, here are key design elements to consider:

Visual Hierarchy

Clear focal point on each card
Consistent branding elements
Strong color contrast
Readable typography at all sizes

Responsive Design

Test across devices
Ensure text readability
Maintain aspect ratios
Consider safe zones

For detailed design insights, check our B2B carousel guide.

Performance Tracking Elements

Essential tracking specifications for measuring success:

Click Tracking

Individual card tracking
Destination URL tracking
CTA button tracking
Engagement metrics

Impression Tracking

View-through tracking
Card view metrics
Scroll depth analytics
Time-on-card metrics

Mobile Optimization

With over 57% of LinkedIn users accessing the platform via mobile, mobile optimization is crucial:

Mobile-First Design

Touch-friendly elements
Quick loading times
Clear text hierarchy
Optimized image sizes

Mobile Viewing Experience

Auto-advance features
Swipe functionality
Loading indicators
Progress bars

Common Technical Issues and Solutions

Image Quality Issues

Problem: Blurry or pixelated images Solution: Start with high-resolution assets and use proper compression techniques

Text Truncation

Problem: Cut-off text on different devices Solution: Use our recommended character limits and test across devices

Loading Speed

Problem: Slow-loading carousel ads Solution: Optimize image sizes and use progressive loading

Creating Effective Carousel Ads

Content Creation Tools

Start with our free LinkedIn post generator to:

Generate engaging content
Format text properly
Maintain consistent styling
Preview your content

Testing Protocol

Before launching:

Test on multiple devices
Verify all links
Check loading speeds
Review analytics setup

Advanced Tips

A/B Testing Elements

Headlines
Card order
Visual styles
CTAs

Optimization Strategies

Monitor performance metrics
Adjust based on data
Test different formats
Iterate on successful elements

Future Considerations

Stay ahead with upcoming features and requirements:

Emerging Specifications

Enhanced resolution support
New aspect ratios
Interactive elements
Advanced tracking capabilities

Conclusion

Creating effective LinkedIn carousel ads requires attention to technical detail and strategic planning. Use this guide along with our free LinkedIn post generator to ensure your ads meet all specifications while maximizing engagement potential.

Related Resources

This guide combines technical precision with practical application, ensuring your LinkedIn carousel ads meet all specifications while driving maximum engagement.